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Sales Script: Interest Arousers & Opening Statements
Opening Call Scripts
Use interest arousers. Create some yourself. Try different ones to see which works best.
Primary Opening Script:
"Good morning, Can I speak to the person who deals with your advertising or marketing?"
Interest Arouser Script:
"Hi My name's Joe. I'm calling all the plumbers today in Weston to see who wants more business. If I can prove to you how well LocalReach works for you and how well it could work for you, would that be of interest?"
- If YES: Go into signpost script word for word
- If NO: Ask them if that's "no/never" or "could you call back in a month"
End-of-Call Referral Request
Always Ask for Referrals:
"Do you know anyone who wants more business? They could have just started or it could be a friend or relative."
Tip: Ask this at the end of EVERY call, regardless of outcome. Referrals are often your best leads.
Key Success Factors
- Experiment with different interest arousers - Test various approaches to see what resonates
- Personalize the location - Replace "Weston" with the specific area you're calling
- Adapt the trade - Replace "plumbers" with the relevant business type
- Always end with referral request - This doubles your potential leads from each call
- Track what works - Note which scripts get the best response rates
💡 Remember: The goal is to create interest and curiosity, not to sell on the first call.